Case Study Example | Topics and Well Written Essays - 250 words - 19

Case Study Example Carnival Cruise Lines had established an office in Boston that concentrated on advertising the fun aspects of the company’s cruise ships. However, the new advertisements will focus mainly on showcasing the safety precautions that the company has installed in its cruise ships for example, the fire safety technologies and a vacation program that grants one hundred and ten percent refund for disgruntled customers (Levere). This reassures the passengers that they are safe. The advertisement will also showcase the fun aspect of cruise by airing videos and photographs taken by former passengers and employees to display the experience on the cruise ships. They will also invite a number of celebrities who will discuss food and other family related topics (Levere). The new marketing strategy will attract new customer after considering the safety measures provided, hence assuring passengers a safe cruise. The segment focusing on the fun part of the cruise ship will help attract passengers as they will want to experience some of the moments that other passengers have experienced aboard the cruise ships (Levere). Levere, Jane. "Spot Shares Moments of Better Cruise Memories." The New York Times. Web. 13 Feb. 2014.